Now you can place search ads as well as thematic contextual ads to people who are already searching for similar goods and services on Yandex and thousands of other sites. Yandex (Russian: Яндекс) operates the largest search engine in Russia with about 60% market share in that country.
Yandex Advertising will make a major difference for your business considering the following facts: Fact One- The Yandex home page is the single most visited web page on the Russian internet. Fact Two-By placing a banner on their home page (and can also be displayed on the search results page of the partner services go.mail.ru and rambler.ru) you are guaranteed the highest possible audience coverage that is as diverse as it is vast; Fact Three-Every day more than ten million people open their Home Page browser. Fact Four-Yandex also offers display ad placement on the pages of its most popular services, such as Weather, Traffic, Realty, Afisha, Music etc, as well as on the Home Page — a single placement that will bring you 20 million unique views daily!
You can safely calculate your monthly ad budget in the regions that you selected for your ads and keywords to be displayed, and to find out the approximate cost of redirects generated by your ads.
The Yandex Advertising Platform supports desktops (desktop computers and laptops), tablets, and on phones (mobile phones and smartphones), which is a big advantage in today's highly developed digital era.
Whether it’s your goal to promote a brand in the market or to quickly and effectively sell the maximum volume of products and provide fast turnaround of the funds invested in advertising thus pushing sales, advertisement on Yandex projects and on participating partner sites will provide you with coverage and the audience targeting to achieve the best results.