YouTube Video Campaigns
Every month, more than one billion people visit YouTube and watch over six billion hours of YouTube videos. These are a lot of potential customers which increases the chance for a successful YouTube Campaign. You can decide where and when a video ad shows up and which of these potential customers see them.You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population).
YouTube has a variety of targeting options that help you reach the right customer for your business. You can target by age, gender, location, interests and more. By narrowing your targeting, you can show your video ads to a more relevant audience. In case your ad isn’t relevant to a particular topic or demographic group, you can exclude them from your targeting and have more focused YouTube Campaigns with better results.
The ability to show your ads online to people with specific interests can help you make sure you’re reaching the right customers. You can show your ads to specific audiences according to their interests, whether they're gamers, pet lovers, or are interested in purchasing a car or home.
It’s important to know your audience and think about the best way to reach them. Engaging content is always a winner, and finding ways to drive traffic to related videos that you also own — or content on your website, that's especially relevant to your video ad — will keep viewers coming back for more.
YouTube works hard to show the right ad to the right viewer at the right time. Ads are matched to specific audiences. When a video is matched to a viewer and the viewer watches the ad, that counts as a monetized playback
Here is an example of a YouTube Campaign: if your advertising a video, featuring someone surfing, choose the video that actually has this moment captured. When you create your promotional text and choose your keywords, you should mention surfing. That way, you'll have a well-packaged promotion that makes sense to anyone who searches for surfing-related videos, sees your corresponding promotion, and clicks on it to watch your surfing video.