Digital Marketing Strategy Creation
Before we are ready with your e-marketing plan and Digital Marketing Strategy, we need to specify our targets: Do you need more traffic? Are you looking for direct response? Is brand awareness your short term goal? What about quality leads? What are your potential clients supposed to be driven to do on your website? Are your clients supposed to convert directly on your site?
It is very important that we answer all these questions before we start planning which channels to use or what budget to spend. There are two main categories of web pages - corporate pages and e-shops. So it depends on what we offer and how we offer it online. Let's take into example that you are small business owner and you have launched your e-shop recently on the market. Do you need more traffic? Yes , you do! You need potential customers visit your e-shop. Are they going to convert immediately? No , they are not. You need to create brand awareness, users need to learn about you. They need to trust you in order to be your customer.
Take the first step and contact us in order to discuss your digital goals and how you can achieve them!