Google Ads Advertising
Google Ads Advertising can be very useful for your business and can be monitored from the start of your advertising campaigns. Reach people through Google Search, GDP (Google Display Network), Remarketing with Google Ads or YouTube video campaigns at the precise moment they’re searching for what you offer.
Your ad is displayed to people who are already searching for the kinds of products and services you offer. So those people are more likely to take action.
You can choose where your ad appears -- on which specific websites and in which geographical areas (states, towns, or even neighborhoods).
Control your budget
With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears. There are a variety of bidding options you can choose from.
You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount.
There’s no minimum spending commitment.
See exactly what's working in your ad, and build on it. Track your conversions and see from where people make the most conversions. Ads reports conversions from the date and time of the click that led to the successful action, not from the date of the successful action itself.
For example: let's say someone saw your ad and clicked it on July 19, but did not make a
purchase on your site until the next day, July 20. In Google Ads, the conversion would be attributed to July 19, the day of the click.
View a report of how your ad is doing -- see how many new customers connect to your business from your ad, where they’re coming from, and more. Whether you use Google Ads to increase sales, generate leads, or drive other valuable customer activity,
it's a good idea to measure your return on investment (ROI). Knowing your ROI helps you evaluate whether the money you're spending on Ads advertising is going to a good cause: healthy profits for your business.