YouTube Video Ads

With YouTube Video Ads, positive results are bound to be evident.On YouTube, viewers can discover videos in various ways: for example, searching on the YouTube search page, clicking suggested videos on the watch page, and choosing a video from the homepage feed. This means you can find more thoroughly people who are searching for you and your brand across YouTube.
YouTube's unique combination of video access, sharing, and community creates an opportunity for audience engagement that is unmatched. Sight, sound, and motion elicit an emotional and physical involvement with content among users that isn't available in other forms of media.

You can target your desired audience in various ways:demographic groups,interests, video remarketing, placements, topics and with keywords. You can monitor each selected target method to see how they are performing for your ads. There, you might find that your ad isn’t relevant to a particular topic or demographic group. If that's the case, consider adding the topic or demographic group as an exclusion at the campaign level in your account. This can be useful when your video is most relevant to a specific demographic group and you want to target certain topics but exclude some viewers.

If you'd like your ads to benefit from the hundreds of millions of views on YouTube, we can help! You can currently target any ad format -- image, video, and text -- to different placements on the YouTube site, as well as specific content categories like Science & Technology or Education. You can also exclude specific content on the YouTube site from appearing with your ads.
With AdWords for video, you can advertise video ads on YouTube and across the web. You decide where and when your video ads show up and who sees them. To get started, you can use your existing YouTube video or create a new one.