Advertising on Yandex
In Russia over 76 million people used the Internet in 2015 comprising 65% of the total population according to Public opinion foundation which defines internet users as those using the internet from any device (including mobile phones). Over 20 million people
search for information they need on Yandex every day. The Internet is a powerful channel in Russia for advertising goods and services while promoting your brand or reaching your end buyer via contextual advertising.
Yandex, a Russian search engine (also operating in Turkey, Ukraine, Belarus and Kazakhstan) has an search market share for July 2015 of 57%.
Yandex offers advertisers a sophisticated service for placing text ads on both its search result pages and millions of pages on its advertising network, in total showing ads to over 60 million people daily. The Yandex.Direct Advertising Network covers various business spheres, from construction to banking, and diverse areas of interest. Yandex.Direct allows for targeting by location (down to city level) and by timing for ad exposure, along with thematic and behavioral targeting on partner sites.
Yandex also offers display ad placement on the pages of its most popular services, such as Weather, Traffic, Realty, Afisha, Music etc, as well as on the Home Page — a single placement that will bring you 20 million unique views daily!
Targeted advertising is an extremely effective way to promote your goods and services when you need to increase sales since it attracts the users who are already predisposed to the advertised goods. People view the ads for additional information and thus there is no irritation factor.
Whether it’s your goal to promote a brand in the market or to quickly and effectively sell the maximum volume of products and provide fast turnaround of the funds invested in advertising thus pushing sales, advertisement on Yandex projects and on participating partner sites will provide you with coverage and the audience targeting to achieve the best results.
Online campaigns with Yandex are perfect for a sales-push to a specific audience or for company branding.
If you are looking to make boost your sales and company recognition in Russia, Yandex is the answer!.