Remarketing lets you show ads to people who have visited your website or used your mobile app before. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.


Whether you're looking to drive sales activity, increase registrations,
or promote awareness of your brand, remarketing can be a strategic component of your advertising. It can drive return on investment (ROI) for all types of advertisers.

More reasons to use remarketing:

  1. Reach people when they're most likely to buy: reach people after they've visited your website or used your mobile app
  2. Lists tailored to your advertising goals:  Customize your remarketing lists to achieve specific advertising goals
  3. Large-scale reach: You can reach people on your remarketing lists as they use Google search and browse over 2 million websites
  4. Efficient pricing: Google predicts the needed amount to attract your customers and create a high-performance campaign
  5. Easy ad creation: Produce multiple text, image, and video ads for free with Ad gallery
  6. Visibility over where your ads appear: You’ll have visibility into how your campaigns are performing, where your ads are showing, and what price you're paying

How you set up your remarketing campaign depends on your business goals and the types of customers that you'd like to reach.

  • Reach all your website visitors
  • Showcase different product categories
  • Appeal to visitors who didn't convert
  • Re-engage visitors with abandoned shopping carts
  • Up-sell or cross-sell to existing customers
  • Reach customers within a certain time period after they completed a purchase

Your creative strategy is just as important as your remarketing list strategy.
Make sure the content your remarketing is relevant to the audience you'd like to reach and it must have the same look and feel as your site.

Example: Jane's remarketing ads to people who visited the women's outerwear section of her website would be more relevant if they promoted women's down jackets instead of a generic message.