Use dynamic remarketing to show ads tailored to your site visitors
Remarketing allows you to show ads to people who have previously visited your website or used your mobile app. Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services they viewed on your site. With messages tailored to your audience, dynamic remarketing helps you build leads and sales by bringing previous visitors back to your site to complete what they started.
More reasons to use dynamic remarketing
- Ads that scale with your products or services: Pair your feed of products or services with dynamic ads, scaling your ads to cover your entire inventory.
- Simple, yet powerful feeds: Create a basic .csv, .tsv, .xls, or .xlsx feed. The AdWords product recommendation engine will pull products and services from your feed, determining the best mix of products for each ad based on popularity and what the visitor viewed on your site.
- High-performance layouts: AdWords predicts which dynamic ad layout is likely to perform best for the person, placement, and platform where the ad will show.
- Real-time bid optimization: With enhanced CPC and conversion optimizer, AdWords calculates the optimal bid for each impression.
When users browse content, research products, or follow ads for specific products on your site, but leave without converting, you can use Dynamic Remarketing to make related, relevant content and products visible to them again as they visit other sites on the Google Display Network. You can tap into a recent interest (“That one-day discount is too good to pass up”), or reawaken an older interest (“Diamonds are an indulgence, but they last forever”), and drive conversions that already have some momentum behind them.
You can also follow up with users who have already converted. Users who are already
favorably disposed toward your products might be easily influenced to purchase that
additional product they were considering (“I love the coat; now maybe I need the hat to go with it”).