Display Ads is an interactive approach to reach your audience.You can also choose to show your ads to people as they browse the web, whether they are using a mobile device, tablet, or desktop computer.
Your text, image, and video ads can appear on the Google Display Network. The Display Network is a collection of websites and specific Google websites -- including Gmail, Blogger, and YouTube -- that show AdWords ads. This network also includes mobile sites and apps that show ads.
From millions of websites, news pages, and blogs to Google websites, the Display Network can help you show your message to more customers.The Display Network reaches 90% of Internet users worldwide and includes more than 2 million publisher sites like nytimes.com and weather.com
Your ads can appear on websites based on the targeting methods you choose, like keywords, placements, audiences, and topics.Contextual targeting is one of a few different methods that you can use to get your ads on sites and webpages that are part of Google’s Display Network. This method of targeting uses the keywords or topics you’ve chosen to match your ads to relevant sites.When your keyword or topic, matches a webpage’s concepts or its central theme, your ad is eligible to show on that webpage.
Display Ads may appear in various format here are some examples:
Leaderboard (728 x 90)
Square (250 x 250)
Banner (468 x 60)
Example: If you offer dog training services in New York, you could reach customers on the Display Network in these ways:
- Add the keyword "puppy training" and you might be automatically matched to a blog about dogs
- Identify a site selling puppy toys that you want your ads to show on, and add the site as a managed placement
If you're interested in attracting customers and delivering a compelling message about your business, advertising on the Display Network can work for you. Display ads -- for example, video or image ads -- can really boost the performance of your online ad campaigns and leave an impression on customers. Goal such as: Sell more products or services, Build customer loyalty, Engage with customers, Increase brand awareness can be simultaneously achieved when advertising with Display Ads.