Advertising on Twitter
Advertising on Twitter solutions to meet your goals.
Whatever your business goals are, we'll guide you through designing ad campaigns to reach them.
Twitter is where hundreds of millions of people go to discover what’s happening in the world right now.Twitter Ads are designed to help you connect with this audience, and to get results that drive action and add value to your business.
Types of advertising objectives:
Followers
Grow your community on Twitter. When someone follows you on Twitter, they not only see your Tweets,but they’re also likely to become an advocate and customer. Followers feel
more positive about businesses they follow, Tweet about them, Retweet their Tweets, and buy from them.Gaining followers means growing an interested audience with which you can engage over time.
Ex: A top DJ photographer finds new fans to connect with
Website clicks/conversions
Send people to your site (to purchase, sign up, etc.). When you run a campaign that connects Twitter users with your website, conversion tracking helps you understand what actions users take after coming to your site from your Tweets. By setting it up you can see exactly how your spend contributes to specific goals,know which ads are making the biggest impact and understand how customers interact with your ads across devices.
Ex: A tech company drives more new product sign-ups from Twitter than any other channel
App installs/engagement
Get people to install or engage with your mobile app.Twitter users have used 24% more apps in the past day than the average smartphone owner. Showcase your app with Twitter Ads to reach a relevant audience, boost installs, and drive app engagements.
Ex: An education company disrupts the traditional driver's ed with their innovative mobile app
Leads on Twitter
Collect emails from people who express interest in your business. Leads, or potential customers that have expressed interest in your products or services, are what drive your business forward.
Ex: A B2B company reaches its lowest cost-per-lead channel with Twitter
Targeting Options: Whether you want to stay local or reach an overseas audience, you can choose the markets, countries, regions, metro areas or postal codes that are the most relevant to your business. More detailed options include: Follower targeting, device targeting, behavior targeting, tailored audience targeting, keyword targeting, geography targeting, language targeting, gender targeting and interest targeting.