Social network advertising, also social media targeting describes forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.
Social media targeting combines current targeting options (like geogrargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.
Types of Social Media
Advertising on Facebook is easy for you and your customers. From a Facebook Advert, people can get directions to your shop, download your app, view your videos, add an item to a shopping basket or take another action on your website.
With a community of more than 400M, Instagram is one of the world's largest mobile ads platforms.Businesses can share their stories with a highly engaged audience in a creative, high-quality environment and drive action with their ads.
Instagram ads are now available globally for all businesses — big and small.
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