Find out how you can reach your target audience using the pay-per-click advertising. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, then pay-per-click is the preferred metric.
You can use the pay-per-click advertising through the following channels:
Through Google AdWords you reach people at the precise moment they’re searching for what you offer. Your ad is displayed to people who are already searching for the kinds of products and services you offer. So those people are more likely to take action.
You can choose where your ad appears -- on which specific websites and in which geographical areas (states, towns, or even neighborhoods).
Yandex Advertising Network (YAN) is a group of websites, which display ads served by Yandex.Direct. The advertising network links thousands of sites, whose total audience exceeds 73 million people per month. Placing an ad on YAN websites will allow you to expand your audience coverage.
Social network advertising, also social media targeting describes forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately. Different types of social media include: Facebook, Instagram,Twitter, etc.
YouTube Advertising has a variety of targeting options that help you reach the right customer for your business. You can target by age, gender, location, interests and more. By narrowing your targeting, you can show your video ads to a more relevant audience. YouTube works hard to show the right ad to the right viewer at the right time. Ads are matched to specific audiences. When a video is matched to a viewer and the viewer watches the ad, that counts as a monetized playback.